Publisher Development Division
The Publisher Development division of Alorad seeks to increase the return on investment for Internet marketing activities for both client and Publisher. We do this by partnering with established online publishers who distribute quality content that is relevant to our clients.
This unit is led by William (Bill) Topaz, division President, who is an experienced content and publishing expert. His career in media and related industries spans thirty years in management roles for print and digital publishers and content distributors. He has served in an executive capacity with public corporations such as Capital Cities, Inc., ABC, Inc., Times-Mirror Co., and Courier Corp. as well as smaller privately held companies. These positions entailed leadership for sales and marketing, overall general management with revenue and P&L responsibility, and acquisitions/due diligence.
Bill's background is broad-based and encompasses the full range of business and operational activities that occur across an enterprise. He was an early proponent of integrated marketing and understands how online opportunities must connect to other sales and marketing modalities. Many years were spent building market positions and developing brand-extending products and product lines.
He is supported by a group of dedicated marketing and search engine branding specialists who work buy-side to enhance the value of publishers' online content throughout their website. Working with proprietary algorithms and research techniques developed and perfected by the parent company over the years, this team spends many man-hours identifying, targeting and analyzing hundreds of web sites to determine how best to utilize the content across any given site for the benefit of both client and Publisher.
Our programs our highly successful in increasing the online positioning for our clients. For publishers, the programs have been painstakingly designed to:
- Be simple with only a few process steps
- Require only minimal HR time
- Enhance the value of all site content/pages
- Be flexible and adaptable to any web site
- Provide incremental cash flow
The Publisher Development division offers its services to a select group of qualified clients and works only with a limited number of qualified publishing partners. If you have an interest in being considered for working with us, contact Bill Topaz by email at wtopaz@alorad.com or by phone at 949-267-4123.