Healthcare Marketing Division
The Healthcare Marketing Division is run by Dr. Jason Schiffman and specializes in the development of healthcare related domains and online marketing for Alorad's clients in the healthcare industry.
Dr. Schiffman joined the Alorad team in 2008. He is currently the company's Chief Medical Officer, the president of the Healthcare Marketing Division, and a member of the board. He is a graduate of the MD/MBA program at the University of Southern California where he specialized in healthcare management and the use of the internet in healthcare marketing and information management. He has extensive research experience in molecular biology and is the author of numerous scientific publications in this field. Dr. Schiffman also received a Masters of Arts degree in Linguistics from UCLA where he specialized in computational linguistics. At Alorad, Dr. Schiffman has guided the development of healthcare related domains and helped to leverage Alorad's proprietary internet marketing technologies to achieve outstanding results for both internal domain development and for Alorad's clients.
The role of internet marketing is of particular importance in the healthcare industry. While specialized medical information used to be the accessible only to physicians, the internet has allowed anyone with a computer to access detailed information about their condition and possible treatment options. Research has shown that the majority of Americans now look to the internet for medical information before making healthcare decisions, and that when searching for this information, most visit less than 10 websites. In this new environment, capturing consumers who are searching for medical information and converting them into sales is an essential part of any campaign within the healthcare space.
Alorad specializes in healthcare marketing. By virtue of our foundation in medical research, our ongoing relationship with the medical community, and our proprietary internet marketing techniques, we are uniquely positioned to anticipate trends in the healthcare industry and build internet-based infrastructure to capitalize on them. Furthermore, we have a history of achieving exceptional conversion rates for the visitors we bring to our sites. We achieve this through a scientific approach to marketing and web design that not only captures search traffic but optimizes the users' experience and creates maximally effective branding.