Domain Asset Division
Domain, or website, development is very similar to real estate development. You take a raw website, similar to a raw piece of land, and add value to it. In real estate, you add value by doing engineering, mapping and eventually building. In domain, or website development, you add value by increasing the traffic to a site, as well as increasing the conversion rate on the site.
In addition to optimizing its own domains, Alorad's Domain Asset Division also participates with investors, sellers, buyers and affiliates in the following ways:
- Domain Investors - Alorad partners with various investors to purchase and develop premium domains. Once optimized, these domains are either sold for a profit, or held by the partnership for monthly revenue.
- Domain Sellers - Alorad works with domain sellers to develop their websites prior to sale in order to achieve the maximum price on the market. These partnerships are performance based (i.e. Alorad only gets paid a percentage of the increased value it brings to the site).
- Domain Buyers - Alorad works with buyers to evaluate the "developed potential" of a particular site. Alorad may participate with the Buyer to develop the site and share in the upside value.
- Affiliate Partnerships - In unique circumstances, Alorad will work as an affiliate sales organization, developing web sales for a particular organization or industry.
Unlike most internet marketing firms that charge fees regardless of the results, Alorad is a performance-based marketing company. That means our profit is specifically tied to how we perform. In the Domain Asset Division, it means "How much did we increase the value of the web site?" or "How much did we increase the site's revenue?"